Chapter 6 Key Concepts

Chapter 6: Auctions, Communities & Portals

Online Auctions:

C2C - Amazon.com auctions, Ebay, Truste, Escrow.com, e-deposit.com
C2B - priceline.com, cruisecompete.com (this is where the customer has the buying power, etc see how much they are willing to sell it for)
B2B - Liquidation brokers, ingram micro(computer wholesalers)
B2C - Amazon.com store, Ebay Stores, Overstock auctions, Yahoo Merchants (online stores)
Resources - Autionbytes.com, Auctionguide.com, Pricewatch.com, snipe software

Types of Auctions:

English (Ascending Price)
Dutch (Descending Price)
Sealed-Bid Auctions
Open-outcry Auctions
Sealed Bid Double
Reverse (Seller Bid) - This is like what governments use to contract jobs out to companies.

Web Portals:

• Nielsens NetRatings
• Advertising-Supported
• Mixed Revenue --> AOL.com
• intranet portals

Building Longterm Customer Relationships:

• Blogs
• Wikis
• Forums
• Facebook
• Friendster
• Linkedin
• Myspace