Monday, February 11, 2008
Monday, February 4, 2008
Chapter 6 Key Concepts
Chapter 6: Auctions, Communities & Portals
Online Auctions:
C2C - Amazon.com auctions, Ebay, Truste, Escrow.com, e-deposit.com
C2B - priceline.com, cruisecompete.com (this is where the customer has the buying power, etc see how much they are willing to sell it for)
B2B - Liquidation brokers, ingram micro(computer wholesalers)
B2C - Amazon.com store, Ebay Stores, Overstock auctions, Yahoo Merchants (online stores)
Resources - Autionbytes.com, Auctionguide.com, Pricewatch.com, snipe software
Types of Auctions:
English (Ascending Price)
Dutch (Descending Price)
Sealed-Bid Auctions
Open-outcry Auctions
Sealed Bid Double
Reverse (Seller Bid) - This is like what governments use to contract jobs out to companies.
Web Portals:
Online Auctions:
C2C - Amazon.com auctions, Ebay, Truste, Escrow.com, e-deposit.com
C2B - priceline.com, cruisecompete.com (this is where the customer has the buying power, etc see how much they are willing to sell it for)
B2B - Liquidation brokers, ingram micro(computer wholesalers)
B2C - Amazon.com store, Ebay Stores, Overstock auctions, Yahoo Merchants (online stores)
Resources - Autionbytes.com, Auctionguide.com, Pricewatch.com, snipe software
Types of Auctions:
English (Ascending Price)
Dutch (Descending Price)
Sealed-Bid Auctions
Open-outcry Auctions
Sealed Bid Double
Reverse (Seller Bid) - This is like what governments use to contract jobs out to companies.
Web Portals:
- Nielsens NetRatings
- Advertising-Supported
- Mixed Revenue --> AOL.com
- intranet portals
Building Longterm Customer Relationships:
- Blogs
- Wikis
- Forums
- Friendster
- Myspace
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